Introduction
Social media marketing is a hot field, and it’s growing fast. According to the US Bureau of Labor Statistics, social media specialists are expected to see a 15% growth in employment between 2016 and 2026. While there are many different roles within that field, here’s our list of the most popular positions right now:
1. Social Media Marketing Specialist
Social media marketing specialists are needed in all industries, including small businesses and corporations. If you want to be a social media marketing specialist, it’s important to understand how to use social media networks like Facebook and Twitter effectively. You’ll need to understand analytics so that you can see what content gets the most engagement from users, which will help you create better posts in the future.
As a social media marketing specialist, your main job function is creating content that will engage customers and followers on various networks like Facebook or Instagram (remember: different platforms require different types of content). You’ll also need some knowledge of HTML coding so that you’re able to optimize your website for search engines as well as mobile devices.
If this sounds like an interesting position for you then keep reading because there are several other job duties associated with being a social media specialist such as working with other members of your team throughout the organization (marketing department included) to coordinate campaigns across multiple channels at once; developing new strategies based on data analysis about customer behavior online; collaborating closely with designers when creating any graphics used within digital campaigns; researching industry trends related specifically toward online advertising efforts because these can impact how companies spend their budgets every year–which affects both clients’ bottom line profits as well as yours!
2. Social Media Specialist
The social media specialist is responsible for creating, maintaining, and promoting content on various platforms. They work closely with the team to decide which platform will be most successful in reaching their target audience, then develop an effective strategy for that platform. The social media specialist may also be responsible for providing training to other employees on how to use the different tools available on each platform (such as Facebook Pages). Social media specialists must have strong written communication skills since they will be writing a lot of text-based posts and engaging in conversations with potential customers online.
3. Inbound Marketing Content Writer
Inbound marketing content writers are responsible for creating blog posts, e-books, white papers, and other types of written content that are useful and relevant to the target audience. This can include educational articles about a product or service you offer as well as more general informational pieces on topics like SEO or social media marketing.
As you create your written material, make sure it’s easy to read and understand so that people don’t have difficulty comprehending it. Also, make an effort to keep your writing engaging by including anecdotes from real-life experiences or humorous stories; this will help keep readers interested in what you’re saying. And remember: use data when possible! When presenting information about your business or industry (or making any sort of claim), always back up what you say with facts from reputable sources so readers can trust what they’re reading.
Finally—and this is important—make sure all spelling, grammar, punctuation, and capitalization are correct before publishing anything online; otherwise, it’s going straight into the trash bin without even being read!
4. Social Media Customer Service Representative
A social media customer service representative is a job title that exists in the world of social media marketing. You can work for a number of companies, including major brands and start-ups. Your role is to help customers who are having trouble with their social media accounts or have questions about how to use them effectively.
There are several skills that you will need to succeed as a customer service representative. Communication skills are essential because they will allow you to communicate with your employer’s clients effectively and solve any problems they may be having through their accounts on social media platforms like Twitter or Instagram. You should also have strong computer skills so that you can solve technical issues quickly and accurately when they arise, as well as be able to troubleshoot issues related specifically to each platform (i.e., how Twitter works versus how Facebook works). Finally, patience is key—some customers may not understand certain basic things about using tech products like smartphones or laptops so there may be some explaining involved too!
The salary range varies depending on where you live but generally ranges from $40K – $60K annually depending on the experience level required for this position type within various industries such as finance/tech startups especially those working directly for large corporations such as Apple Inc., Microsoft Corporation, etc. The best way gets hired into this role would be by applying directly through an online form provided by prospective employers themselves via LinkedIn profiles listed under the “Jobs” section (which has listings mostly targeted towards college graduates).
5. Director of Social Media
To become a director of social media, you’ll need to have a strong grasp of the overarching goals and strategies of your organization. You’ll also want to be able to clearly communicate those goals and strategies with other teams in your organization. In addition, you should understand how different departments interact with each other (for example, marketing and sales), as well as how they can work together for mutual benefit. Finally, it’s important that you’re not just interested in making money or growing your brand—you need to care about the people who will be affected by what you do on social media.
If this sounds like something that interests you and matches up with your skillset—great! Let’s take a look at where those jobs are available now:
6. Senior Product Marketing Manager, Social Media, and Content Platforms
As a senior product marketing manager, you’ll be responsible for creating and distributing content across all channels. You’ll also be tasked with overseeing the development of your brand’s social media presence, as well as implementing new ways to engage with customers digitally.
In a perfect world, this position would closely align with the role of a social media manager or digital marketer. Because some companies have merged these roles into one that focuses on all things digital (and even more companies are likely to do so in the future), we’ve decided to include both areas here—because frankly, they’re just too important not to mention!
7. Digital Content Strategist, Social Publisher
The social publisher role is a hybrid of content and strategy. You would be responsible for managing the editorial calendar and coordinating with multiple authors to create high-quality content that resonates with your audience on all channels. Some of the examples of activities you would be responsible for include:
- Using data analytics to determine which topics are trending or being discussed, then creating relevant blog posts based on this information
- Creating compelling visuals to accompany blog posts, such as infographics or gifs (if you’re feeling extra creative)
- Promoting your content through paid ads on Facebook, Twitter, and LinkedIn
The skills required for this position include a strong grasp of analytics (or learning how to use analytics tools), an understanding of current trends in digital marketing, excellent verbal and written communication skills—and if you’ve got prior experience as a writer or editor on top of these things? Even better! To find out more about this job opening at G2 Crowd—the world’s leading SaaS review platform—please click here.
8. Digital Content Producer
There are a lot of different things that a digital content producer does. The job title itself is not well defined, and it’s possible for the same person to have multiple titles depending on the company or organization. A digital content producer is responsible for producing and publishing all sorts of content—from blog posts, videos, and eBooks to infographics and whitepapers. They also manage social media accounts, write blog posts themselves (and maybe even create them), create webinars and other online events, keep track of analytics data like traffic numbers or how many people are viewing each piece of content published by their team members, etc.
9. Digital Content Coordinator
As a digital content coordinator, you’ll coordinate the production and distribution of digital content. You may work with social media managers, social media specialists, content creators, and/or content producers. You may also work with marketing managers or marketing specialists.
10. Intern, Digital Community, and Audience Development
This is a great position for someone who is interested in digital marketing and audience development. You will be assisting the community manager with managing social media channels, including Facebook, Twitter, and LinkedIn. Some of your duties include posting content to all platforms on a regular basis, responding to comments, and moderating discussions. This role requires excellent written and verbal communication skills as well as experience using tools like Hootsuite or Sprout Social. The salary range for this position varies between $13-$15 per hour based on experience level. You must have at least a bachelor’s degree in communications or business administration with a focus on social media marketing to apply for this job; however, if you are hired as an intern your education requirements may be waived after completing the program successfully (contact the employer directly).
These are among the most popular social media marketing jobs currently available.
You’ve decided that you want to be a social media marketer. Good for you! This is one of the most popular and in-demand jobs out there, so it’s no surprise that there are so many openings in this field. But with so many jobs available and more being created every day, how do you know which one is right for you?
- Social Media Manager
- Content Manager
- Community Manager
Conclusion
social media marketing jobs are an excellent way to get into the social media industry. You can work as a social media specialist, senior product marketing manager, or digital content strategist at a company of any size. If you’re looking for an internship or entry-level position, there are plenty of options available as well!
Read more A Complete Guide to Social Media Jobs
