Apple Business Manager

Apple Business Manager


Apple Business Manager is an Apple service that lets you deploy your organization’s devices, apps, and accounts.

Deploy devices

You can use apple business manager to distribute and manage devices. You can create device groups, add devices to them, and manage those groups in the Console. A device group is a collection of devices based on parameters like the model, serial number, or purchase order number. You can also add users who have permission to access these devices. The Device Group Detail page contains information about the deployment status of each device you added to this group:

  • Recovered – The user has successfully completed recovery on this device.
  • Configured – The user has configured this device using Apple Configurator 2 (iOS) or macOS Server v10.12+.
  • In Progress – The user is still configuring it or recovering from a locked state by logging into iCloud with their Apple ID password after performing an erase and restore operation.* Locked Out – This does not mean that your iOS apps are unable to run properly but that there is something wrong with one or more features related specifically to security settings which means they may need some extra attention before being fully functional again.* Unsupported Configuration – This usually means some kind of hardware conflict between two different types/models connected together through Lightning cables at the same time.

Manage apps

You can manage apps in Business Manager by going to the [Apps] ( tab and clicking Add App.

In the first section of the Add App page, click Select next to “Add an app,” then choose which type of app you’d like to add from a dropdown menu:

App Store – This includes apps that are available in the Apple App Store (for example, Pages and Numbers) as well as apps that you’ve downloaded from other sources but still need access through Business Manager (for example Mail or Safari).

Sideloaded – Any application installed via iTunes on your computer or directly on devices owned by employees who are part of this Business Group will appear here.

Existing Apple ID – These are applications that have been installed via iTunes on computers used by employees who aren’t part of this Business Group (or whose devices aren’t managed using Managed Configurations), but have been transferred into your account using Apple IDs associated with it instead of new ones created specifically for that purpose.

Manage books

You can use the Bookstore to manage your organization’s books, including setting up content and managing users.

In the Bookstore, you can:

  • Create a book or audiobook from scratch.
  • Add chapters to existing books by selecting them from your Library view or by importing an existing file into a book in progress.
  • Edit existing books using the various tools available on each page (for example, you can add new chapters or change their order). You can also delete chapters from within this view by clicking the Delete icon next to each chapter title—but keep in mind that deleting won’t remove those chapters from your Library view at all!

Manage devices

To manage devices for your organization, you can import device information from a spreadsheet or use the [apple business manager] ( portal to create groups and manage devices in those groups. You can also perform bulk actions on any number of devices in a group.

You can review individual device details in the Apps & Devices section of [apple business manager] ( In this section you’ll also find options for managing multiple devices at once:

  • Create Groups—Create groups of identical or similar devices, such as all iPhones with 32 GB storage capacity and cellular connectivity (iOS 12).
  • Manage Devices—Manage one or more specific types of devices within a group by serial number, device name (eSIM), asset tag, iOS version, iCloud account name, and more!

Distribute content

Apple Business Manager (ABM) is a cloud-based tool that lets you distribute content to your devices, users, classes, and groups.

Distributing content via ABM means that you don’t have to worry about managing developers or coding app updates. All of the work is done for you by Apple’s servers.

You can use ABM to push out new versions of apps and OS updates as well as marketing materials like custom images and videos.

ABM is an Apple service that lets you deploy your organization’s devices, apps, and accounts.

Apple Business Manager (ABM) is a service that lets you deploy your organization’s devices, apps, and accounts. ABM allows you to distribute content to devices across your organization, manage apps on devices—including updates and distribution—and manage books on devices.

  • The main goal of this article is to help those who want to make use of the apple business manager but feel they don’t have enough time or expertise. It will provide an overview of what Apple Business Manager can do for you and how it works.
  • You’ll need an Apple ID in order to access the secure resources needed for signing up for ABM; if you don’t already have one then go ahead and create one now before proceeding with the registration steps below (this will take less than 5 minutes).


Apple Business Manager is a cloud-based service that lets you manage Apple devices, apps, and accounts. You can use ABM to deploy your organization’s devices to users, and then assign them to groups within the organization. ABM also allows you to distribute content from iTunes or the App Store in bulk, as well as manage apps on devices and distribute documents using iBooks Author.

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